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Partnering with the Indonesia Kartu Prakerja program, Rumah Siap Kerja embarked on a mission to empower the underprivileged through online education, igniting aspirations for entrepreneurship and career advancement. Our primary goal: reimagine the user journey and deliver an unparalleled user experience. My role involved deeply understanding user needs, crafting an engaging interface, and guiding the project through rigorous usability testing.
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Website MVP.
We initiated the process by delving into customer service reports and conducting user interviews to uncover pain points and aspirations. Our findings revealed registration hurdles, lack of comprehensive class details, a convoluted payment process, and complexity within the learning management system.
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Setting interview with user.
Drawing from existing design principles, we identified areas for improvement and benchmarked competitor platforms to pinpoint opportunities for enhancement.
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Design evaluation.
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Competitor audit.
Developing high-fidelity prototypes for mobile platforms enabled us to present our vision to stakeholders—product, engineering, and management—and solicit invaluable feedback.
We streamlined the registration process by integrating social media login and optimizing form fields.
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Registration and login page.
Enhancements included incorporating ratings, coach profiles, comprehensive syllabi, and detailed content descriptions to facilitate class discovery.
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Class catalog.
We simplified the payment process and enabled seamless redemption of Kartu Prakerja vouchers.
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Class payment & voucher redemption.
Transformation of the class dashboard provided users with clarity on their learning journey and facilitated progression.
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Learning management.
We conduct usability tests & production tests with real users to ensure a user-centric experience, measured by task completion rates and the System Usability Scale. We lists improvements and made iterations from there.
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Task completion rate.
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System usability scale.
The initiative resulted in a 1.177% increase in total users, an 8.746% surge in class sales, and an 8.179% leap in class completions compared to the previous year.
Product team collaboration.
Regular design checkpoints with stakeholders provided diverse perspectives.
Close collaboration with engineers ensured technical feasibility and design-development alignment.
Team collaboration fostered a consistent design language throughout the project.